CANDY ROCKET PROJECT

TitleCANDY ROCKET PROJECT
BrandUHA MIKAKUTO CO.
Product / ServicePUCCHO CANDY
CategoryD04. Live Advertising & Events
EntrantPYRAMID FILM Tokyo, JAPAN
Entrant Company PYRAMID FILM Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Media Agency HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN
Production Company PYRAMID FILM Tokyo, JAPAN

Credits

Name Company Position
Taro Umemura HAKUHODO INC. Executive Creative Director
Takao Yanagi HAKUHODO DY MEDIA PARTNERS INC. Creative Director
Kanako Ishioroshi HAKUHODO INC. Creative Director
Hiroshi Okamoto HAKUHODO INC. Planner
Yuki Yokoi HAKUHODO INC. Planner
Yuhei Ito HAKUHODO INC. Art Director
Eriko Iida ADWAGON Designer
Yoshitaka Kitagawa HAKUHODO INC. PR Director
Manami Ishii HAKUHODO PRODUCTS INC. PR Planner
Yusuke Gawazawa WINDWARD INC. PR Planner
Ai Suzuki HAKUHODO INC. Creative Producer
Yutaka Wada AKITA UNIVERSITY Professor
Hiroaki Akiyama WAKAYAMA UNIVERSITY Professor
Seiichi Sakamoto NATIONAL ASTRONOMICAL OBSERVATORY OF JAPAN Professor
Masataka Kuroda SOUKI SYSTEMS CO.,LTD. Rocket Engineer
Hiroshi Kawabata AKITA UNIVERSITY Rocket Engineer
Takeshi Kushida PYRAMID FILM INC. Director
Takeshi Kasuga PYRAMID FILM INC. Producer
Masahiro Suzuki FREELANCE 1 Videographer
Kota Tanaka HAKUHODO I STUDIO INC. Web Producer

Execution

In attempt to verify the necessity of candies as an energy source for life, we launched the world's first candy-powered hybrid rocket using UHA candies. Local children and the press were invited to witness the experiment on-site.