Title | THE UNFORGOTTEN SOLDIERS |
Brand | SKY HISTORY CHANNEL |
Product / Service | HISTORY CHANNEL |
Category | D04. Live Advertising & Events |
Entrant | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Entrant Company | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
Production Company | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
Chris Schofield | DDB Group New Zealand | Creative Director |
Natalie Knight | DDB Group New Zealand | Senior Copywriter |
Corinne Goode | DDB Group New Zealand | Senior Art Director |
Gavin Siakimotu | DDB Group New Zealand | Senior Art Director |
James Blair | DDB Group New Zealand | Senior Business Director |
Judy Thompson | DDB Group New Zealand | Executive Agency Producer |
Kate Moses | DDB Group New Zealand | Agency Producer |
Pete Baker | The Glue Society | Director |
Melanie Reardon | Revolver/Will O'Rourke | Producer |
Josh Mullens | Revolver/Will O'Rourke | Producer |
Jon Cooper | The Coopers | Sound Engineer |
Penny Cooper | The Coopers | Audio Producer |
Michael Ritchie | Revolver/Will O'Rourke | Executive Producer |
The Editors & Blockhead | Edit & Post House |
The Unforgotten Soldiers – was a tableau vivant installation that brought an old black and white World War One picture to life on the streets of Auckland. We turned a part of Lorne Street into a real life WWI trench, complete with authentic surround sound to take you back to 1915. The 8-hour performance brought to life a typical day in the trench and was all based on real NZ soldiers and their real stories. Everything looked just as it was 100 years ago, authentic army uniforms, weapons, food rations, were carefully crafted to recreate the effect of looking at an old ‘black and white’ picture, but in real life.