HOW TO ENJOY BOREDOM

TitleHOW TO ENJOY BOREDOM
BrandPIKICAST
Product / ServiceMOBILE CONTENTS CREATOR & CURATOR
CategoryD06. Interactive outdoor experiences
EntrantADQUA INTERACTIVE Seoul, SOUTH KOREA
Entrant Company ADQUA INTERACTIVE Seoul, SOUTH KOREA
Advertising Agency ADQUA INTERACTIVE Seoul, SOUTH KOREA
Production Company OASIS PRODUCTION Seoul, SOUTH KOREA

Credits

Name Company Position
Yunmi Yang AdQUA Interactive Account Executive
Yeonju Hong PIKICAST Marketing Director
Hunchul Chun AdQUA Interactive Executive Creative Director
Yuhyun Kim PIKICAST Marketing Manager
Minjun Kim AdQUA Interactive Creative Director
Hyochul Lim AdQUA Interactive Account Supervisor
Bora Lee AdQUA Interactive Creative Director / Copywriter
Yunmi Yang AdQUA Interactive Account Executive
Ukhwan Choi AdQUA Interactive Copywriter
Hunchul Chun AdQUA Interactive Executive Creative Director
Sojung An AdQUA Interactive Agency Producer
Minjun Kim AdQUA Interactive Creative Director
Sangeun Kim AdQUA Interactive Manange advertisement
Bora Lee AdQUA Interactive Creative Director / Copywriter
Taeyoung An AdQUA Interactive Manange advertisement
Ukhwan Choi AdQUA Interactive Copywriter
Junghan Kwon Oasis Director
Sojung An AdQUA Interactive Agency Producer
Gideok Lee Freelancer Director Of Photography
Sangeun Kim AdQUA Interactive Manange advertisement

Execution

We executed a guerilla event providing direct experience of Pikicast, the application providing contents curation service. The event executed at the bus station in front of Galleria, Apgujeong, full of people who are the trendiest in Korea utilized kiosk installed at the bus station. The kiosk talked to the people waiting for the bus, freed them from the boredom of waiting, and provided prints of the digital contents to deliver lively experience.