T-NAPKIN

TitleT-NAPKIN
BrandBREEZE
Product / ServiceLAUNDRY DETERGENT
CategoryD02. Small Scale Special Solutions
EntrantLOWE SINGAPORE, SINGAPORE
Entrant Company LOWE SINGAPORE, SINGAPORE
Advertising Agency LOWE SINGAPORE, SINGAPORE
Production Company PURPLELAB Singapore, SINGAPORE

Credits

Name Company Position
Erick Rosa Lowe Singapore Executive Creative Director
Francisco Casis Lowe Lola Executive Creative Director
Daniel Kee Lowe Singapore Creative Director
Ang Sheng Jin Lowe Singapore Creative Director
Nestor Garcia Lowe Lola Creative Director
Nacho Onate Lowe Lola Creative Director
Alex Tan Lowe Singapore Art Director
Andrew Ho Lowe Singapore Art Director
Ang Sheng Jin Lowe Singapore Art Director
Fred Bosch Lowe Lola Art Director
Bruno Nakano Lowe Lola Art Director
Daniel Kee Lowe Singapore Copywriter
Aslinda Khanafi Lowe Singapore Copywriter
Martin Feijoo lowe lola Copywriter
Rupen Desai Lowe Singapore Regional President
Alex Okada Lowe London Global Creative Director
Srija Chatterjee Lowe Singapore Regional Business Director
Shaifali Dayal Lowe Singapore Associate Regional Business Director
Purplelab singapore Purplelab singapore Video Production
Nemesis Pictures Nemesis Pictures Photographer

Execution

T-napkins surprised diners as they sat down for their meals. The usual ‘napkins’ unfolded into t-shirts that they could wear over their top to catch spills from any angle. Best of all, they come with a sample sachet of Breeze, so that diners could turn stained T-napkins back into spotlessly new T-shirts – demonstrating easy, worry-free stain removal.