| Title | BREATHE AGAIN |
| Brand | XIAO ZHU |
| Product / Service | AIR PURIFIER |
| Category | D08. Non-formatted digital outdoor |
| Entrant | Y&R SHANGHAI, CHINA |
| Entrant Company | Y&R SHANGHAI, CHINA |
| Advertising Agency | Y&R SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Ong Kien Hoe | Y&R Shanghai | Executive Creative Director |
| Nils Andersson | Y&R Shanghai | Executive Creative Director |
| Handsome Wang | Y&R Shanghai | Creative Director |
| Dagger Chen | Y&R Shanghai | Associate Creative Director |
| Doris Yu | Y&R Shanghai | Art Director |
| Jori Liu | Y&R Shanghai | Art Director |
| Echo Wang | Y&R Shanghai | Copywriter |
| Raul Li | KATSU Film Planning & Production | Film Director |
| Jimmy Liu | KATSU Film Planning & Production | Film Director |
| Li Zhubei | Shanghai Lishide Exhibition Service Co. Ltd | Lighting Director |
| Leslie Sim | Cheer Visual Productions | Photographer |
| Mason Wen | Cheer Visual Productions | Photographer |
| Norman Wang | KATSU Film Planning & Production | Post Production Manager |
| Gan Ming Ching | Gather Image | Retoucher |
| Handsome Wong | Y&R Shanghai | Art Director |
| Handsome Wong | Y&R Shanghai | Account |
| Dagger Chen | Y&R Shanghai | Copywriter |
| Sandy Wang | Y&R Shanghai | Traffic Manager |
Xiao Zhu, a new air purifier brand, launched in China’s most polluted cities, where it needed to stand out in a market that was almost as congested as the air. A market where half a million people, mostly children, have died due to air pollution–related illnesses.