| Title | AIA LIFE PLANNER - QUEST FOR TALENTS |
| Brand | AIA |
| Product / Service | INSURANCE |
| Category | D01. Non-standard indoor advertising |
| Entrant | POSTERSCOPE Kuala Lumpur, MALAYSIA |
| Entrant Company | POSTERSCOPE Kuala Lumpur, MALAYSIA |
| Advertising Agency | POSTERSCOPE Kuala Lumpur, MALAYSIA |
| Media Agency | STARCOM WORLDWIDE Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Eric Chang | AIA Bhd | Head of Branding & Digital Marketing |
| Chan Ming Yen | AIA Bhd | Senior Manager (Branding) |
| Jolene Tan | AIA Bhd | Manager (Branding) |
| Natalia Chan | AIA Bhd | Assistant Manager (Branding) |
| Aditi Roy | Starcom | Media Manager |
| Alex Sia | Starcom | Media Planner |
| Leong Pui Wuan | Starcom | Media Planner |
| Alex Goh | Posterscope Sdn Bhd | Managing Director |
| Chong Shin Roe | Posterscope Sdn Bhd | General Manager |
| Wong May Mun | Posterscope Sdn Bhd | Senior Media Director |
| Thein Kwee Yean | Posterscope Sdn Bhd | Associate Account Director |
| Marco Soo | Posterscope Sdn Bhd | Associate Media Director |
The idea was derived from the insights that workers tend to think of greener pastures when they have humdrum careers and those fleeting moments of meetings / discussions were usually the instigators for a move. Coffee joints have been a popular meeting choice for its business casual ambience and San Francisco Coffee was chosen due to their wide spread presence across different commercial business buildings. The coffee sleeves, equipped with a personal touch, aim to reach out to the individual’s subconscious need for career change while providing an obvious “Best” choice for the next career move as AIA Life Planner.