| Title | RYO SUPRISING MIRROR |
| Brand | AMOREPACIFIC |
| Product / Service | RYO JAYANGYOONMO SHAMPOO |
| Category | D01. Non-standard indoor advertising |
| Entrant | BBDO KOREA Seoul, SOUTH KOREA |
| Entrant Company | BBDO KOREA Seoul, SOUTH KOREA |
| Advertising Agency | BBDO KOREA Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| INGUN CHOI | BBDO KOREA | Executive Creative Director |
| MIHEE YOUN | BBDO KOREA | Executive Creative Director |
| MEEJUNG CHUN | BBDO KOREA | Account Supervisor |
| JIHYE KIM | BBDO KOREA | Account Manager |
| JAEEUN HAN | BBDO KOREA | Art Director |
| GARAM NAMKOUNG | BBDO KOREA | Copywriter |
| YEONA NA | BBDO KOREA | Art Director |
| HANNA KOO | BBDO KOREA | Copywriter |
Many Korean women in their 20s and 30s are experiencing early hair loss symptoms, but most of them are not aware of their hair loss state, because they have not seen their scalp directly. So Ryo was placed a special mirror so that they are visible their scalp condition. Take Note of this reaction they look at their bare scalp for the first time in the mirror of the Café toilet. They will now be trying to find a hair loss prevention shampoo, Ryo