| Title | INTERACTIVE SHOP WINDOW LOOKS |
| Brand | AINZ&TULPE |
| Product / Service | COSMETICS STORE |
| Category | E01. Integrated Campaigns led by Outdoor |
| Entrant | PUZZLE Tokyo, JAPAN |
| Entrant Company | PUZZLE Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | PUZZLE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Reietsu Hashimoto | Creative Director / Planner | |
| Subaru Matsukura | ovaqe inc. | Copywriter / Planner |
| Daima Kawamura | ovaqe inc. | General Producer |
| Nozomu Naito | puzzle inc. | Producer |
| Mitsuaki Hongyo | puzzle inc. | Producer |
| Roy Ryo Tsukiji | BIRDMAN inc. | Interactive Director |
| Takeru Kobayashi | BIRDMAN inc. | Technical Director |
| Yoichi Kanazawa | BIRDMAN inc. | Director |
| Junya Hoshikawa | BIRDMAN inc. | Art Director |
| Ryota Mishima | BIRDMAN inc. | Designer |
| Yohei Kajihara | BIRDMAN inc. | Device Engineer / Programmer |
| Shudai Matsumoto | BIRDMAN inc. | Programmer |
| KAPPUKU inc. | Web Developer | |
| Kiyoharu Mitsui | AKIYAMAKOBO Inc. | Set |
| Kazuko Hayasaka | W inc. | Beauty Director / Makeup Artist |
| Yosuke Nakajima | smooth inc | Director of photography |
| Shingo Hiraoka | DENTSU INC. | PR |
| Ryo Nakagawa | DENTSU INC. | PR |
| Nanae Suzuki | DENTSU INC. | Account Excictive |
| Kaori Ishikawa | AINZ&TULPE | Client Supervisor |
AINZ&TULPE is the largest cosmetics shop in Japan. In order to acquire foreign customers, who spend an average of 10 times more than Japanese customers, the shop window of a store in Tokyo was automated using Japanese technology. Fashionable Japanese faces set up on the shop window's signage detect people's movements and faces with a sensor. When a person who has taken interest performs an action, the shop window communicates with that person in his/her native language using facial recognition, and provides various services on the spot.