| Title | THE BLUE BOWL PROJECT |
| Brand | CARRIER MIDEA INDIA PRIVATE |
| Product / Service | CONSUMER DURABLES |
| Category | D02. Small Scale Special Solutions |
| Entrant | DDB MUDRA GROUP Mumbai, INDIA |
| Entrant Company | DDB MUDRA GROUP Mumbai, INDIA |
| Advertising Agency | DDB MUDRA GROUP Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Sonal Dabral | DDB Mudra Group | Chief Creative Officer |
| Sambit Mohanty | DDB Mudra Group | Creative Head DDB Mudra North |
| Sambit Mohanty | DDB Mudra Group | Copywriter |
| Gyaan Sagar | DDB Mudra Group | Creative Director |
| Ankur Kalita | DDB Mudra Group | Creative Director |
| Subhashish Datta | DDB Mudra Group | Senior Creative Director |
| Nandita Bajpai | DDB Mudra Group | Account Manager |
| Pankaj Arora | Shipman | Film Director |
As a part of the cooling process, ACs draw out moisture from homes and expel them as water drops. We decided to put this water, which would normally be wasted on hitting the ground, to good use. We did this by connecting pipes to the water outlets of ACs in residential complexes which drained into a storage container at the ground level. Drop by drop, these containers soon got filled with cool water. Water that could make the difference between life and death for the urban wildlife.