| Title | KEEP THE STORY ALIVE |
| Brand | NATIONAL UNION OF JOURNALISTS OF THE PHILIPPINES |
| Product / Service | COMMEMORATING THE 5TH ANNIVERSARY OF THE MAGUINDANAO MASSACRE |
| Category | D03. Special Build |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Entrant Company | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Advertising Agency | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| David Guerrero | BBDO Guerrero | Chief Creative Officer, Copywriter |
| Dale Lopez | BBDO Guerrero | Executive Creative Director, Art Director |
| Nikki Golez | BBDO Guerrero | Creative Director, Copywriter |
| Martin Flordeliza | BBDO Guerrero | Art Director |
| Paolo Acosta | BBDO Guerrero | Group Account Director |
| Thea Llana | BBDO Guerrero | Account Manager |
| Al Salvador | BBDO Guerrero | Producer |
| Oliver Brillantes | BBDO Guerrero | Final Artist |
| Zeth Pascual | BBDO Guerrero | Print Producer |
| Manny Vailoces | BBDO Guerrero | Final Artist |
| Paolo Gripo | Photographer | |
| Karen Sevilla | Videographer | |
| Leo Dino | Videographer |
Five years to the day that thirty-two journalists were massacred, we re-created the crime scene through life-size paper-mache sculptures made from newspapers. It was featured on all major Filipino newspapers, and broadcast on primetime television. The message reached 24 million Filipinos – one in four of the population. And the day after the commemoration, the Communications Secretary of the Philippines reversed his previous statement that media killings are “not really that serious," declaring that the government was determined to see justice done.