| Title | FASHION EMERGENCY BOX |
| Brand | LILY |
| Product / Service | APPAREL |
| Category | D03. Special Build |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Entrant Company | FRED & FARID SHANGHAI, CHINA |
| Advertising Agency | FRED & FARID SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Fred & Farid | FRED & FARID SHANGHAI | Chief Creative Officers |
| Asterio Gutierrez, Feng Huang | FRED & FARID SHANGHAI | Creative Director |
| Marsha Savira | FRED & FARID SHANGHAI | Copywriter |
| Radouane Guissi, Jih-Jan Lee | FRED & FARID SHANGHAI | Art Director |
| Frances Alvarado | FRED & FARID SHANGHAI | Business Director |
| Nichole Niu, Kate Lu | FRED & FARID SHANGHAI | Account Manager |
| Jim Sun | - | Editor |
| Dora Zhang | FRED & FARID SHANGHAI | Agency Producer |
In fast-paced Shanghai, business is as fast as it is big. Million-dollar deals happen over…Short-notice CEO visits. Surprise board presentations. Sudden stakeholder meetings. With image critical in Chinese business, a fashion emergency could mean life or death for a company. So Lily, the label that makes “Business Fashion for all Occasions” introduces a new service. The Fashion Emergency Box. Each contains everything you need, right when you need it most. Add a formal twist to t-shirt and jeans with neutral blazers. Cover up see-through outfits with cardigans. Spice up a monochrome outfit with a vibrant scarf. Plus accessories, footwear, purses, Each in a range of styles and sizes. After your fashion emergency, just put it back. Or even take it home. Just pay via mobile.