| Title | LUX BLOOM TO SHINE - INTERACTIVE MIRROR INSTALLATION |
| Brand | UNILEVER JAPAN |
| Product / Service | LUX SUPER RICH |
| Category | D07. Digital screens |
| Entrant | ASATSU-DK Tokyo, JAPAN |
| Entrant Company | ASATSU-DK Tokyo, JAPAN |
| Advertising Agency | ASATSU-DK Tokyo, JAPAN |
| Production Company | ADK ARTS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hiroaki Saito | ASATSU-DK INC. | Account Director |
| Tomofumi Inagaki | ASATSU-DK INC. | Account Executive |
| Yui Takeshima | ASATSU/DK INC. | Account Executive |
| Tomofumi Ueda | ASATSU-DK INC. | Event Producer |
| Kazuko Arai | ASATSU-DK INC. | PR Planner |
| Toshihiro Kaneyuki | ASATSU/DK INC. | Executive Creative Director |
| Koichiro Tanaka | Projector | Creative Director |
| Jyunji Tanigawa | JTQ | Space Composer |
| Daihei Shibata | WOW | Main Installation Planner/Director |
| Seiichi Saito | Rhizomatiks | Entrance Installation Planner/Director |
| Hiroshi Sato | WHITE | Art Director |
| evala | port, ATAK | Sound Design |
| Fumikazu Matsubara | ROBOT | Producer |
| RANAGRAM | RANAGRAM | Main Installation Program |
| Hiroyuki Hanai | S2 Factory | Website Programer |
A unique interactive mirror was developed with original motifs generated in the background in response to each person undergoing the experience, and beautiful images of the experience were spontaneously conveyed through SNS websites. We took care to ensure a precise balance between expressiveness and technical performance, respectively in the form of high-resolution, rich real-time video and comfortable interaction. We also endeavored to ensure that the the installation would be simple so that technical hurdles were low