CLARINS’ 3D COLOSSAL DISPLAY

TitleCLARINS’ 3D COLOSSAL DISPLAY
BrandCLARINS
Product / ServiceBEAUTY
CategoryD03. Special Build
EntrantJCDECAUX TRANSPORT Hong Kong, HONG KONG
Entrant Company JCDECAUX TRANSPORT Hong Kong, HONG KONG
Advertising Agency JCDECAUX TRANSPORT Hong Kong, HONG KONG

Credits

Name Company Position
Alexandre Callens Clarins Group General Manager Travel Retail Asia Pacific
Althea Lee Clarins Group Communication Manager, Asia Pacific
Shirley Chan JCDecaux Transport General Manager

Execution

Having fabricated the tallest product display in Departures Duty Free Area at full-storey height, this massive structure decorates harmoniously the airport ambience. Complementing the 3D display are Lightboxes and Digital Interactive Panel. By taking selfie with 3D display and posting the photo on social media (Facebook, Instagram or WeChat), passengers can redeem gift at Clarins’ counters in Hong Kong International Airport Beauty outlets.