Title | ASK THE GOOGLE APP |
Brand | GOOGLE AUSTRALIA |
Product / Service | THE GOOGLE APP |
Category | E01. Integrated Campaigns led by Outdoor |
Entrant | THE HALLWAY Sydney, AUSTRALIA |
Entrant Company | THE HALLWAY Sydney, AUSTRALIA |
Advertising Agency | THE HALLWAY Sydney, AUSTRALIA |
Media Agency | PHD Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
The Hallway | ||
Google Australia | ||
PHD Australia |
Over 350 unique contextual headlines, tailored to more than 380 individual outdoor sites nationally, dynamically updating multiple times daily for 10 weeks, automatically changing to reflect the weather via innovative dynamic media, and reacting in minutes to major news events. This digital and static outdoor component was part of an integrated campaign that included mobile display, 2x 30 second TVCs and online video, all encouraging Australia to ‘Ask the Google app’.