| Title | KITE |
| Brand | JIVDAYA CHARITABLE TRUST |
| Product / Service | JIVDAYA CHARITABLE TRUST |
| Category | D02. Small Scale Special Solutions |
| Entrant | McCANN WORLDGROUP INDIA Mumbai, INDIA |
| Entrant Company | McCANN WORLDGROUP INDIA Mumbai, INDIA |
| Advertising Agency | McCANN WORLDGROUP INDIA Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Prasoon Joshi | Mccann Worldgroup | Chief Creative Officer |
| Pradyumna Chauhan | Mccann Worldgroup | National Creative Director |
| Abhinav Tripathi | McCann Worldgroup | Executive Creative Director |
| Puneet Kapoor | McCann Worldgroup | Executive Creative Director |
| Sanket Pathare | McCann Worldgroup | Sr. Creative Director |
| Vivek Bhambhani | McCann Worldgroup | Sr. Creative Director |
| Vilsen Gonsalves | McCann Worldgroup | Creative Group Head |
| Nikhil Waradkar | Mccann Worldgroup | Creative Group Head |
| Mangesh Kavale | McCann Worldgroup | Art Director |
| Aditya Narayan | McCann Worldgroup | Copywriter |
| Rashmi Naik Nimbalkar | Notmarried India | Illustrator |
| Sohil Wadhwania | McCann Worldgroup | Creative Group Head |
| Ryan deMello | Anaiah Production | Director |
| Arnab Gayan | Anaiah Production | D.O.P |
| Manav Rawat | Mccann Worldgroup | Editor |
| Asad Zaidi, Ehsan Kamran | Music Director | |
| Akhilesh Nath | McCann Worldgroup | Account Planner |
| Mayuresh Vengurlekar | McCann Worldgroup India | Creative Team |
| Robert Joseph | Mccann Productions | Avp Production |
| Uday Rane, Hemant Daitkar, Jagdish Raj, Sunil Chalke, Harshal Pendere, Nitin Saw | McCann Worldgroup | Avp Production |
During Uttarayan (Gujarat's Kite flying festival), a friendly rivalry ensues, which involves cutting kites and collecting them as a souvenir of triumph. We strategically used the kites itself to pass on the message to the kite flyers.