Title | THE WORLD'S FIRST BILLBED |
Brand | MOLTYFOAM |
Product / Service | MATTRESSES |
Category | D03. Special Build |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Entrant Company | BBDO PAKISTAN Lahore, PAKISTAN |
Advertising Agency | BBDO PAKISTAN Lahore, PAKISTAN |
Name | Company | Position |
---|---|---|
Muhammad Ahmed Mustafa | BBDO Pakistan | Senior Art Director / Concept |
Assam Khalid | BBDO Pakistan | Strategic Planning Director |
Aamir Allibhoy | BBDO Pakistan | General Manager |
Sahar Mullick | BBDO Pakistan | Associate Creative Director |
Ali Rez | BBDO Pakistan | Creative Director |
Imran Khan | BBDO Pakistan | Junior Art Director |
Atif Pasha | BBDO Pakistan | Production Manager |
Faisal Durrani | BBDO Pakistan | Deputy General Manager |
Assam Khalid | BBDO Pakistan | Creative Director |
Idrees Hussain | BBDO Pakistan | Senior Account Manager |
Muhammad Ahsan | Video / Photography | |
Mujtaba Hussain Shah | Director of Photography / Cinematographer | |
Ali Rez | BBDO Pakistan | Art Director |
Madeeha Noor | BBDO Pakistan | Creative Director |
Muhammad Moiz Khan | BBDO Pakistan | Photographer |
An estimated half a million homeless people sleep on the streets in every metro city of Pakistan. Most of them are out of town laborers who work hard during the day performing intense physical labor and have nowhere to sleep during the night. Nowhere but the hard pavements. Moltyfoam, Pakistan’s largest manufacturers of mattresses, decided to help. With our promise of a good night’s sleep, we provided a solution to people sleeping outdoors. By using outdoor. We designed the world’s first BillBed – a billboard that converts into a bed at night. We put up 150 BillBeds across 9 cities with a budget of less than $20000.