| Title | THE ESCALATOR PROJECT |
| Brand | K RAHEJA |
| Product / Service | REAL ESTATE DEVELOPERS |
| Category | D02. Small Scale Special Solutions |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency | GREY GROUP Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
| Sudhir Pasumarrty/Sandeep | Grey Group Singapore | Art Director |
| Sandeep Bhardwaj | Grey Group Singapore | Creative Technologist |
| Karn Singh | Grey Group Singapore | Copywriter |
| Cinzia Croziani | Grey Group Singapore | Art Director |
| Sudhir Pasumarty/ Cinzia Crociani | Grey Group Singapore | Designer |
| Tan Giap How | Grey Group Singapore | Head of Art |
| Ferdinandus Oen | Grey Group Singapore | DI Artist |
| Juhi Manwani | Grey Group Singapore | Account Director |
| Huma Qureshi | Grey Group Singapore | Regional Director, PR & Corporate Communications |
| Yanrong Pang | Grey Group Singapore | Regional Corporate Communication Executive |
| Jacinta Loo | Greyworks | Producer |
| Bobby Aguila/ TImothy Lee/Aaron | Greyworks | Editor |
| Marco Iadice | Greyworks | Sound Designer/Composer |
| Giovanni Fantoni Madena | Director | |
| Matte Chi | DOP | |
| Deepak Oberoi | RC&M | Chief Executive Officer |
| Jugnu Kaul | RC&M | Group Account Director |
| Sudeesh Surdas | RC&M | Client Service Manager |
| Kaushlendra Chauhan | RC&M | Field Supervisor |
Escalator Project - an idea that transforms every escalator into an energy-harnessing device. Dynamos that convert mechanical energy into electrical energy were designed. Each was connected to rechargeable batteries. While the escalators ran, the dynamos charged these batteries. Once fully charged, they were used to power LED lamps, which were supplied to several villages using an existing supply chain. And while one batch of batteries was being used, another was being recharged. And because the dynamos were fitted across all Raheja properties, the cycle never ended.