| Title | GREAT WARM UP CUP |
| Brand | THE NORTH FACE |
| Product / Service | TNF100 ULTRA MARATHON |
| Category | D02. Small Scale Special Solutions |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Entrant Company | FRED & FARID SHANGHAI, CHINA |
| Advertising Agency | FRED & FARID SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Fred & Farid | FRED & FARID SHANGHAI | Chief Creative Officers |
| Asterio Gutierrez | FRED & FARID SHANGHAI | Creative Director |
| Joseph Davies | FRED & FARID SHANGHAI | Copywriter |
| Joseph Davies | FRED & FARID SHANGHAI | Art Director |
| Jules Chaffiotte | FRED & FARID SHANGHAI | Brand Strategist |
| Juni Zhu | FRED & FARID SHANGHAI | Agency Producer |
| Susanna Ding & Nichole. Niu | FRED & FARID SHANGHAI | Developper |
| Juni Zhu | FRED & FARID SHANGHAI | Post Production |
| Juni Zhu | FRED & FARID SHANGHAI | Music Producer |
| Juni Zhu | KILLDEATH | Producer |
| Joseph Davies | KILLDEATH | Director |
We hijacked the finish line of one of Asia’s biggest marathons: The Great Wuxi Marathon, where we congratulated runners that “Warm Up Is Over.” We gave out trophies – of a guy warming up. These “Warm Up Trophies” were awarded to finishers, and also the winners themselves, with an unnecessarily grandiose one going to the marathon champion.