THE CRUTCH CHAIR

TitleTHE CRUTCH CHAIR
BrandHANDICAP INTERNATIONAL
Product / ServiceLANDMINE AWARENESS
CategoryD01. Non-standard indoor advertising
EntrantLOWE SINGAPORE, SINGAPORE
Entrant Company LOWE SINGAPORE, SINGAPORE
Advertising Agency LOWE SINGAPORE, SINGAPORE
Production Company PURPLELAB Singapore, SINGAPORE
Production Company 2 NEMESIS PICTURES Singapore, SINGAPORE
Production Company 3 NEON SOUND Singapore, SINGAPORE

Credits

Name Company Position
Erick Rosa Lowe Singapore Executive Creative Director
Daniel Kee Lowe Singapore Creative Director
Ang Sheng Jin Lowe Singapore Creative Director
Aslinda Khanafi Lowe Singapore Copywriter
Daniel Kee Lowe Singapore Copywriter
Issa Mauricio Lowe Singapore Copywriter
Ang Sheng Jin Lowe Singapore Art Director
Andrew Ho Lowe Singapore Art Director
Alex Tan Lowe Singapore Art Director
Joscelyn Heng Lowe Singapore Art Director
Fuzzy Abideen Lowe Singapore Agency Producer
Gonzalo Olivera Lowe Singapore Group Account Director
Cara Foong Lowe Singapore Account Executive
Blair Wong Lowe Singapore Senior Account Manager
Jason Lan Lowe Singapore Illustrator

Execution

To raise awareness about landmine victims, we created the Crutch Chair and disguised it as part of a school’s furniture. Each chair is symbolically crippled by a missing leg—yet held up by a crutch. The writing surface carries the story of a victim, hosting a video that links back to Handicap International’s donation portal. As students sat, studied and interacted with the Chair, they were given a first-person perspective on the desires of a landmine victim to be part of the student community again.