HOW DOES A HACKER LAUNCH THEIR BOOK?

TitleHOW DOES A HACKER LAUNCH THEIR BOOK?
BrandHACHETTE AUSTRALIA
Product / ServiceBOOK LAUNCH - THE GIRL IN THE SPIDERS WEB
CategoryD07. Digital screens
EntrantJOY Sydney, AUSTRALIA
Entrant Company JOY Sydney, AUSTRALIA
Advertising Agency JOY Sydney, AUSTRALIA
Production Company FRAME SET AND MATCH Sydney, AUSTRALIA

Credits

Name Company Position
Steve Back Joy Agency Creative Partner
Christian Tough Joy Agency Copywriter
Effie Kacopieros Joy Agency Art Director
Simon Ludowke Joy Agency General manager
Zoe Young Joy Agency Account Manager
Oscar Birken Joy Agency Operations Director

Execution

The work was seen at 38 Shopping Centres on over 600 Display Screens.