| Title | STEP BACK IN TIME |
| Brand | NIKE HONG KONG |
| Product / Service | AIR MAX |
| Category | D01. Non-standard indoor advertising |
| Entrant | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
| Entrant Company | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
| Advertising Agency | OGILVY & MATHER GROUP HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Reed Collins | Ogilvy & Mather Group HK | Chief Creative Officer |
| Paul Suters | Ogilvy & Mather HK | Senior Creative Director |
| John Koay | Ogilvy & Mather HK | Creative Director |
| Craig Masion | Ogilvy & Mather Group HK | Head Of Creative Technology |
| John Koay | Ogilvy & Mather HK | Art Director |
| Anita Ng | Ogilvy & Mather HK | Art Director |
| Penny Chow | Ogilvy & Mather HK | Group Account Director |
| Ava Lee | Ogilvy & Mather HK | Account Manager |
| Fay Kwong | Ogilvy & Mather HK | Account Executive |
| Alice Chiapperini | Ogilvy & Mather HK | Creative Support |
| Simon Koay | - | Illustrator |
| Litter Thunder | - | Illustrator |
| Parents Parents | - | Illustrator |
| Ah To | - | Illustrator |
| Kristopher Ho | - | Illustrator |
Hong Kong is a city crazy about sneakers. To celebrate Air Max Day, we created interactive installations in-store that showed how this iconic sneaker has been a part of its popular culture since its debut in 1987. Five local born artists illustrated how each Air Max model has a historical Hong Kong story for each year. Each installation used the 5 human senses of 'sight, sound, smell, taste and touch’ embedded in the artwork. These multi sensory installations virtually took people back in time to re-experience familiar local memories.