| Title | TOUCH MY BREASTS, SAVE YOUR LIFE |
| Brand | PINK RIBBON WELLNESS (L) FOUNDATION |
| Product / Service | BREAST CANCER AWARENESS |
| Category | D03. Special Build |
| Entrant | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
| Entrant Company | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
| Advertising Agency | McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Richard Irvine | Mccann Worldgroup/Mccann Erickson M) Sdn Bhd | Chief Creative Officer |
| Gavin E. Hoh | Mccann Worldgroup/Mccann Erickson M) Sdn Bhd | Creative Director/Copywriter |
| Ng Bee Nee | Mccann Worldgroup/Mccann Erickson M) Sdn Bhd | Senior Copywriter |
| Vince Lee | McCann Worldgroup/McCann Erickson Malaysia | Art Director |
| Rachel Hoo | Mccann Worldgroup/Mccann Erickson M) Sdn Bhd | Art Director |
| Jing Wei Wong | McCann Worldgroup/McCann Erickson Malaysia | Copywriter |
| Jamie Hendricks | Mccann Worldgroup/Mccann Erickson M) Sdn Bhd | Graphic Designer |
| Celina Loo | McCann Worldgroup/McCann Erickson Malaysia | Brand Director |
| Yip Siew Fune | McCann Worldgroup/McCann Erickson Malaysia | Brand Manager |
| Pauline Moreira | Mccann Worldgroup/Mccann Erickson M) Sdn Bhd | Head Of Av |
| Yap Wai Hung | Craft Worldwide | Dir of Creative Services |
| Jimmy Ong / Chan Chee Weng | Craft Worldwide | Print Producer |
| Squareroots Sdn Bhd | Squareroots Sdn Bhd | Production Company |
| Jordan Goh Chee Yong | The EditFlow | Editing Company |
| AddAudio | Addaudio EX Sdn. Bhd. | Post Production |
We've all been told to check our breasts regularly. And to see a doctor, if you find a lump. Years of highly-successful awareness campaigns have made it seem easy. But it is not. You think you know what you're looking for. But do your fingers really know what a tumour feels like? The breasts of survivors can help. Re-created in lifelike silicone, complete with a tumour set inside. So you could train your fingers on the breasts of someone with cancer. And really feel exactly what you should be looking for.