Execution

This campaign was launched on March 9, 2015, when “Friends NameTags” were distributed to 298 first-graders at Chungam Middle School. Besides encouraging students to become friends, the “Friends NameTag” had one more function. With an embedded emergency alarm system, students who see friends being bullied can easily help them, instead of ignoring them. When a student pushes a button on the name tag, teachers are notified right away through computers and wearable devices. To prevent secondary harm, every piece of information is processed and converted to unique IDs, so that only the teachers can recognize where the call came from.