| Title | LOCKS FOR KNOCKS |
| Brand | CAT SOCIETY (HONG KONG) |
| Product / Service | CHARITY |
| Category | D02. Small Scale Special Solutions |
| Entrant | LEO BURNETT HONG KONG, HONG KONG |
| Entrant Company | LEO BURNETT HONG KONG, HONG KONG |
| Advertising Agency | LEO BURNETT HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Brian Ma | Leo Burnett/Hong Kong | Executive Creative Director |
| Alfred Wong | Leo Burnett/Hong Kong | Executive Creative Director |
| Joe Chan | Leo Burnett/Hong Kong | Creative Director |
| Claudia Wong | Leo Burnett/Hong Kong | Creative Director/Designer/Typographer |
| Yuki Yu | Leo Burnett/Hong Kong | Art Director/Designer/Typographer |
| Wayne Yum | Leo Burnett/Hong Kong | Copywriter |
| Kunal Kshirsagar | Leo Burnett/Hong Kong | Senior Copywriter |
| Matthew Kwan | Leo Burnett/Hong Kong | Group Brand Director |
| Candy Chang | Leo Burnett/Hong Kong | Brand Executive |
The 'Locks for Knocks' we created served as the actual medium to remind car drivers before they drive. By placing them on the wheels of cars parked outside, they directly raised drivers' awareness and encouraged them to look out for stray cats by knocking on their cars before driving. Spreading the message was easy as we prompted drivers to place the 'Locks' on their own cars onto another nearby car, after removing them.