| Title | OPENING GOOD TIMES |
| Brand | CALBEE FOUR SEAS CO. |
| Product / Service | CALBEE |
| Category | D02. Small Scale Special Solutions |
| Entrant | LEO BURNETT HONG KONG, HONG KONG |
| Entrant Company | LEO BURNETT HONG KONG, HONG KONG |
| Advertising Agency | LEO BURNETT HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Connie Lo | Leo Burnett/Hong Kong | Chief Creative Officer |
| Brian Ma | Leo Burnett/Hong Kong | Executive Creative Director |
| Alfred Wong | Leo Burnett/Hong Kong | Executive Creative Director |
| Forrest Chan | Leo Burnett/Hong Kong | Creative Director |
| Eunice Liu | Leo Burnett/Hong Kong | Senior Art Director/Typographer |
| Jason Yu | Leo Burnett/Hong Kong | Art Director/Typographer |
| Liyo Wu | Leo Burnett/Hong Kong | Art Director/Typographer |
| Anderson Wan | Leo Burnett/Hong Kong | Senior Copywriter |
| Ray Nam | Leo Burnett/Hong Kong | Senior Copywriter |
| Edward Ha | Leo Burnett/Hong Kong | Group Brand Director |
| Basil Cheung | Leo Burnett/Hong Kong | Associate Brand Director |
| Martin Lee | Leo Burnett/Hong Kong | Brand Manager |
| Emile Cheung | Leo Burnett/Hong Kong | Brand Manager |
| Pearlie Yiu | Leo Burnett/Hong Kong | Brand Executive |
| Ketaki Cadambi | Leo Burnett/Hong Kong | Strategic Planner |
| Sheldon Li | Leo Burnett/Hong Kong | Strategic Planner |
| Jacky Tong | Be Bloom Studio | Editor |
| Kenneth Lee | Illustrator | |
| Ching Yuen Wah | Photographer | |
| Q-Leg | Cameraman |
Calbee highjacked delivery packages by replacing traditional and boring brown boxes with giant Calbee bags. We knew that consumers who ordered goods online always looked forward to their deliveries with anticipation and excitement, coincidentally the exact same feeling running through them while opening a bag of Calbee. That’s why they were pleasantly surprised when they received a Calbee bag instead of their mail packages, reminding them of the joy that opening a bag of Calbee brings, right at their doorstep.