| Title | SLIDONATION |
| Brand | HAPE HOLDING |
| Product / Service | TOY |
| Category | D01. Non-standard indoor advertising |
| Entrant | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Entrant Company | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Advertising Agency | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Production Company | BEIJING NDC STUDIO, CHINA |
| Production Company 2 | D2C CHINA Shanghai, CHINA |
| Production Company 3 | YA CHANG PRINTING COMPANY LIMITED BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| KAZUKI TSUBURAKU | Beijing Dentsu Advertising CO., LTD. | Executive Creative Director |
| Yajie Bai | Beijing Dentsu Advertising CO., LTD. | Art Director |
| Yang Liu | Beijing Dentsu Advertising CO., LTD. | Copywriter |
| Long Cong | Beijing Dentsu Advertising CO., LTD. | Producer |
| Motohiro Konoe | D2C China Co. Ltd. | CEO |
| LU Chen | D2C China Co. Ltd. | Project Manager |
| Yingzhe He | CCTV-9 | Film director |
| Peter Handstein | Hape Holding AG | CEO |
| Yingying Qiu | Hape Holding AG | CEO |
| Lorin Ren | Hape Holding AG | Brand planning |
| HIROSHI YODA | Beijing Dentsu Advertising CO., LTD. | GROUP EXECUTIVE CREATIVE DIRECTOR |
| Siyang Zou | Beijing Dentsu Advertising CO., LTD. | Projiect Manager |
| Tianhe Zhang | Beijing Dentsu Advertising CO., LTD. | Art Director |
| Dan SU | Beijing Ya Chang Printing Company Limited | Projiect Manager |
An innovative catalogue made in accordance with the China Children’s Charity Day on 6/22, which can make this donation to orphans fun and easy. SLIDONATION Since there’s an NFC chip installed in the catalogue, when people put their cell phone over the toy on the right hand page and slide it, the toy will magically appear in the hands of the orphan on the left.