| Title | I AM MADE IN BANGLADESH |
| Brand | DHAKA TRIBUNE |
| Product / Service | NEWSPAPER |
| Category | E01. Integrated Campaigns led by Outdoor |
| Entrant | BITOPI ADVERTISING Dhaka, BANGLADESH |
| Entrant Company | BITOPI ADVERTISING Dhaka, BANGLADESH |
| Advertising Agency | BITOPI ADVERTISING Dhaka, BANGLADESH |
| Name | Company | Position |
|---|---|---|
| Chowdhury Fazle Shakib | Bitopi Advertising Limited | Creative Head |
| Molay Chandan Saha | Bitopi Advertising Limited | Creative Director |
| Tanvir Chowdhury | Bitopi Advertising Limited | Associate Creative Director |
| Taslim Khan Rana | Bitopi Advertising Limited | Associate Creative Director |
| Oliver Simon Halder | Bitopi Advertising Limited | Senior Copywriter |
| Sanjida Sharmin | Bitopi Advertising Limited | Account Director |
| Nujhat Hossain | Bitopi Advertising Limited | Account Manager |
| Arabi Rahman | Bitopi Advertising Limited | Brand Executive |
| Farooq Shams | Bitopi Advertising Limited | Executive Planning Director |
| Mir Mostafa Muzaffar | Bitopi Advertising Limited | Planning Manager |
| Kaniska Chakraborty | Bitopi Advertising Limited | Executive Vice President |
Bangladeshis believe nothing good is happening in their country. We countered this with a powerful campaign called “I am made in Bangladesh”, featuring Bangladeshi achievements. The campaign was led by billboards, strategically placed in high footfall areas for youth. Supported with print, radio and on ground campus activations, we triggered both national and international attention. Boosted with posters, branded merchandise, stickers, and an online competition, #iammadeinbangladesh went viral on social media and Bangladeshis the world over started sharing their own stories.