| Title | BLACK ICE |
| Brand | PROCTER & GAMBLE |
| Product / Service | PANTENE |
| Category | D03. Special Build |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency 2 | GREY KUALA LUMPUR, MALAYSIA |
| Production Company | ASIA PACIFIC VIDEOLAB (APV) Selangor, MALAYSIA |
| Production Company 2 | PROVILL Makati City, THE PHILIPPINES |
| Production Company 3 | FUSE ADVENTURES IN AUDIO Selangor, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Javier Bonilla | Grey Singapore | Regional Executive Creative Director |
| I-van Policarpo | Grey Kuala Lumpur | Regional Associate Creative Director |
| I-van Policarpo | Grey Kuala Lumpur | Copywriter |
| Elson Effendy | Grey Kuala Lumpur | Senior Art Director |
| Don Michael De Leon | Grey Kuala Lumpur | Regional Senior Account Manager |
| Renee Lim | Grey Kuala Lumpur | Production Executive |
| Anjali Jain | Grey Singapore | Regional Business Director |
| Siddika Dehlvi | Grey Singapore | Group Account Director |
| Syamin Arif | Grey Kuala Lumpur | Executive Producer |
| Shahvez Afridi | Grey Singapore | Head of Strategy |
| Dennis Chen | Asia-Pacific Video Lab, Kuala Lumpur | Executive Producer |
| Chen Yoke Wah | Asia-Pacific Video Lab, Kuala Lumpur | Executive Producer |
| Daz Kalidass SO Candra | Asia-Pacific Video Lab, Kuala Lumpur | Editor |
| Cris Dy-Liacco | Just Add Water, Philippines | Broadcast Producer |
| Ina Lagman | Provill Studios, Philippines | Managing Director |
| Toby Concepcion | Provill Studios, Philippines | Film Director |
| Michelle Robles | Provill Studios | Production Manager |
| Fuse Adventures In Audio | Fuse Adventures In Audio | Audio Production |
We rented an Olympic-size rink, dug a hole 5 cm deep. Then, printed a billboard-size image of hair on water- and ice-proof material, installed it on ice, and manually doused it with water. We utilized over 2,500 gallons of water, which froze for 30 days in -5 degrees Celsius. All in all, it took 8 weeks to complete. We also branded the rink’s ice-smoothening truck with our product and tagline. We then opened our hair installation to ice-skaters. It got scratched, damaging the hair visual. Then the branded truck repaired the damage, demonstrating what Pantene does in real life.