| Title | AUDI CHRISTMAS TREE |
| Brand | AUDI TAIWAN |
| Product / Service | AUDI TAIWAN |
| Category | E01. Integrated Campaigns led by Outdoor |
| Entrant | M'ORANGE DIGITAL BRANDING AGENCY Taipei, CHINESE TAIPEI |
| Entrant Company | M'ORANGE DIGITAL BRANDING AGENCY Taipei, CHINESE TAIPEI |
| Advertising Agency | M'ORANGE DIGITAL BRANDING AGENCY Taipei, CHINESE TAIPEI |
| Advertising Agency 2 | TEQUILA\TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Louis Kuo | Tequila Taiwan Advertising | General Manager |
| Laurent Shen | M'ORANGE Digital Branding Agency | General Manager |
| Ben Chen | Best Event Marketing | Account Director |
| Kevin Chen | M'ORANGE Digital Branding | Associate Account Manager |
| Josephine Lin | M'ORANGE Digital Branding | Executive Creative Director |
| Jacky Wen | M'ORANGE Digital Branding | Creative Director |
| Celia Cheng | M'ORANGE Digital Branding | Design Director |
| Dennisk Huang | M'ORANGE Digital Branding | Senior Designe |
| Clouder Wang | M'ORANGE Digital Branding | Technical Development Manage |
| Eia Hong | M'ORANGE Digital Branding | IT Supervisor |
| Rick Ma | M'ORANGE Digital Branding Agency | Senior Technical Developer |
| Joyce Huang | M'ORANGE Digital Branding | Account Executive |
Being on a big screen is a privilege only for super stars. This season, Audi decided to give everyone a chance to be in the spotlight. Audi Christmas Tree made you famous for 15 seconds. Audi Christmas Tree integrated the OOH installation device with social media O2O experience.For the first time ever in Taiwan, Audi introduced the 7 feet high LED screen installation at the busiest hotspot in Taipei.Besides the 7-foot tall LED installation,Audi Christmas Tree also used a live event, PC & Mobile campaign site, FB FansPage and Media Banner.The results were 49,167 pictures taken on the spot,182,912 campaign site visitors, and 29591 photos displayed on Audi Christmas tree. The tree attracted over 3M people to view the interact LED screen at the Chateau square and collected 15,000 listings of potential buyers. It was the most outstanding social media event of Audi Taiwan.