| Title | MUSIC ACADEMY ELECTION BOARD |
| Brand | RED BULL JAPAN CO. |
| Product / Service | MUSIC ACADEMY TOKYO 2015 |
| Category | D03. Special Build |
| Entrant | RED BULL JAPAN Tokyo, JAPAN |
| Entrant Company | RED BULL JAPAN Tokyo, JAPAN |
| Advertising Agency | BOCTOK Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Gabin Ito | BOCTOK Inc. | Art Director |
| Taeko Isu | BOCTOK Inc. | Art Director |
| Hideyasu Moto | Illustrator | |
| Katsuya Terada | Illustrator | |
| Kenichiro Nagao | Illustrator | |
| Kyotaro | Illustrator | |
| Yuta Okamura | Illustrator | |
| Ryoji Ikeda | Illustrator |
Red Bull Music Academy is a global music platform for young, talented next generation artists from around the globe. For Red Bull Music Academy Tokyo 2014, we executed a campaign using wooden “election-style” billboards, which commonly appear during elections in Japan. The election-style billboards exerted strong presence in Tokyo, differentiated to the other adverts with commercial messages. Red Bull Music Academy posters were framed with 6 musicians’ portraits and their sincere “quotes” for music. These left a strong impact on the Japanese public, who are normally used to advertisements filled with information.