Execution

For 7 days, we transformed a historic art space in Shanghai into a testing ground that challenged players to a series of deadly quickness tests. In order to pass all 5 physically-demanding tests, players needed to demonstrate mastery of skills necessary to dominate the court in real game-time situations: agility, stealth-like quickness, accuracy, analytical skills, and commitment. Many fell short, but those who had the skills to pass all 5 tests earned a reward from Kobe; a handcrafted limited edition ring. Every player, whether they passed or not, was given a shareable video of their experience to show off to their friends on social media.