Title | THE KICK-BAG JOURNEY |
Brand | AMERICAN TOURISTER |
Product / Service | VIVOLITE LUGGAGE |
Category | D04. Live Advertising & Events |
Entrant | CJ WORX Bangkok, THAILAND |
Entrant Company | CJ WORX Bangkok, THAILAND |
Advertising Agency | CJ WORX Bangkok, THAILAND |
Production Company | KRATAI TUENTUA Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Saharath Sawadatikom | CJ WORX CO.,LTD. | Art Director |
Kavin Sitsayanaren | CJ WORX CO.,LTD. | Art Director |
Phanus Sobsamai | CJ WORX CO.,LTD. | Art Director |
Kavin Sitsayanaren | CJ WORX CO.,LTD. | Copywriter |
Napat Pornratanaraksa | CJ WORX CO.,LTD. | Copywriter |
Salas Supalakwatchana | CJ WORX CO.,LTD. | Copywriter |
Kamonluck Mungwattana | CJ WORX CO.,LTD. | Project Manager |
Visittasak Charoenpanon | CJ WORX CO.,LTD. | Graphic Designer |
The Kick-Bag Journey was an outdoor live advertising campaign that takes the new product to consumers to show products benefit and experience it for themselves. Where? The campaign was a live advertising event where the product takes a journey to 70 cities across Thailand upon online requests. How? Interested consumers can simply register on our website for a chance to kick the bag, then the product will make a journey around the country for everybody to join this live advertising event.