| Title | THE KICK-BAG JOURNEY |
| Brand | AMERICAN TOURISTER |
| Product / Service | VIVOLITE LUGGAGE |
| Category | D04. Live Advertising & Events |
| Entrant | CJ WORX Bangkok, THAILAND |
| Entrant Company | CJ WORX Bangkok, THAILAND |
| Advertising Agency | CJ WORX Bangkok, THAILAND |
| Production Company | KRATAI TUENTUA Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Saharath Sawadatikom | CJ WORX CO.,LTD. | Art Director |
| Kavin Sitsayanaren | CJ WORX CO.,LTD. | Art Director |
| Phanus Sobsamai | CJ WORX CO.,LTD. | Art Director |
| Kavin Sitsayanaren | CJ WORX CO.,LTD. | Copywriter |
| Napat Pornratanaraksa | CJ WORX CO.,LTD. | Copywriter |
| Salas Supalakwatchana | CJ WORX CO.,LTD. | Copywriter |
| Kamonluck Mungwattana | CJ WORX CO.,LTD. | Project Manager |
| Visittasak Charoenpanon | CJ WORX CO.,LTD. | Graphic Designer |
The Kick-Bag Journey was an outdoor live advertising campaign that takes the new product to consumers to show products benefit and experience it for themselves. Where? The campaign was a live advertising event where the product takes a journey to 70 cities across Thailand upon online requests. How? Interested consumers can simply register on our website for a chance to kick the bag, then the product will make a journey around the country for everybody to join this live advertising event.