OPERATION ZERO MOSQUITO

TitleOPERATION ZERO MOSQUITO
BrandMUNICIPAL CORPORATION OF GREATER MUMBAI (MCGM)
Product / ServiceINSECTICIDE DEPARTMENT FOR PUBLIC HEALTH
CategoryD05. Transit
EntrantFCBULKA GROUP Mumbai, INDIA
Entrant Company FCBULKA GROUP Mumbai, INDIA
Advertising Agency FCBULKA GROUP Mumbai, INDIA
Production Company DREAMCUTS PRODUCTION Mumbai, INDIA

Credits

Name Company Position
Satbir Singh FCBULKA ADVERTISING PRIVATE LIMITED Chief Creative Officer
Haresh Moorjani FCBULKA ADVERTISING PRIVATE LIMITED Executive Creative Director
Mehul Patil FCBULKA ADVERTISING PRIVATE LIMITED Creative Director
Varun Sharma FCBULKA ADVERTISING PRIVATE LIMITED Creative Supervisor
Alok Kulkarni Dreamcuts Director
Sukirth Rao FCBULKA ADVERTISING PRIVATE LIMITED Films Executive
Savita Mathai FCBULKA ADVERTISING PRIVATE LIMITED Account Director

Execution

We turned a mobile billboard into a giant mosquito zapper. The mobile billboard visited various Malaria & Dengue affected areas and slums across Mumbai, including Dharavi (Asia's largest slum). The campaign was spread over a month and is still going on.