Title | KINETIC ENERGY SHOE |
Brand | GREEN CROSS VIETNAM |
Product / Service | GREEN CROSS VIETNAM |
Category | E01. Integrated Campaigns led by Outdoor |
Entrant | DDB GROUP VIETNAM Ho Chi Minh City, VIETNAM |
Entrant Company | DDB GROUP VIETNAM Ho Chi Minh City, VIETNAM |
Advertising Agency | DDB GROUP VIETNAM Ho Chi Minh City, VIETNAM |
Production Company | FILMBASE ASIA Ho Chi Minh City, VIETNAM |
Name | Company | Position |
---|---|---|
John Sampson | DDB Group Vietnam | Executive Creative Director |
Jet Anthony Dela Cruz | DDB Group Vietnam | Creative Director |
Milton Ganelo | DDB Group Vietnam | Associate Creative Director |
Kevin Beltran | DDB Group Vietnam | Senior Art Director |
Huy Thuy Thanh Thao | DDB Group Vietnam | Account Executive |
Daniel Gordon Jones | DDB Group Vietnam | Managing Director |
Nghiem Vu | DDB Group Vietnam | Client Service Director |
Nguyen Quang Nam | Ho Chi Minh City University of Technology | Head Technologist |
Nguyen Dinh Khang | Ho Chi Minh City University of Technology | Technologist |
Le Tan Thong | Ho Chi Minh City University of Technology | Technologist |
Nguyen The Toan | Ho Chi Minh City University of Technology | Technologist |
Tran Nguyen Minh Quan | Ho Chi Minh City University of Technology | Technologist |
Carl Chay | DDB Group Vietnam | Editor |
Bui Ngoc Phuong | filmbase Asia (Vietnam) | Managing Director |
Charm Wall | filmbase Asia (Vietnam) | Executive Producer |
China Yoo | filmbase Asia (Vietnam) | Producer |
Nguyen Van Manh | Videographer | |
Kiet Nguyen | Videographer | |
Jerick Pulad | Redhub | Editor |
Bruno Lovric | Voice Over Talent |
The Green Cross Kinetic Energy shoe was developed to solve a real problem in Vietnam and help solve a brand problem of lack of awareness for Green Cross. Roadshows were and are ongoing around schools in Vietnam. At each school or town hall meetings kids see the Kinetic Energy shoes and get the opportunity to wear them. Selected kids are given the shoes to trial and keep. The shoes draw a lot of attention and the kids chosen to trial them are proud to show them off. These ambient demonstrations are taking place at hard for marketers to reach rural areas. So as the kids wear the shoes around they are seen, talked about and generating PR. These trials are also research for mass development of the shoes but also mass publicity and awareness of the issue, the Green Cross brand and the purpose.
flyers, product demonstrations and the shoes themselves part of the integrated campaign.