Execution

Over 16 million people in Korea use Global card nowadays. Objective is to advertise relatively unknown BC UnionPay to the citizens of Korea and let people know that BC UnionPay is a global card which can be used in over 140 countries worldwide. Placed digital OOH at the bus shelters of Namdaemun and Apgujeong in Seoul, Korea. Provided visitors of bus shelters with virtual world traveling experience via AR and motion detector. Allow the visitors to interact with the icons that represent each countries to maximize the indirect experience and to inform BC UnionPay as a global card. We wanted our customer to experience traveling feeling from where they always pass through, so we decided outdoor place as a bus shelter. It was ordinary outdoor advertising place but we added digital technology which people can take a photo and share it through internet from the place, so participants can spread our campaign through SNS themselves. For one month, BC Unionpay bus shelter provided digital photo gifts to about 20 thousand people and about 15 thousand people shared experience through SNS.