| Title | TALKABLE VEGETABLES |
| Brand | HUG MART |
| Product / Service | SUPERMARKET |
| Category | D03. Special Build |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazuhiro Suda | HAKUHODO INC. | Executive Creative Director |
| Airo Takanohashi | HAKUHODO INC. | Executive Creative Director |
| Takahiro Eguchi | HAKUHODO INC. | Creative Director |
| Shinichiro Nagaoka | HOKKAIDO HAKUHODO INC. Creative Director | Creative Director |
| Jyuntaro Mochizuki | HAKUHODO I-STUDIO | Creative Director |
| Masako Shimizu | HAKUHODO INC. | Copywriter |
| Kei Nakamura | HAKUHODO INC. | Copywriter |
| Keita Kojima | HAKUHODO INC. | Art Director |
| NAO YOSHIOKA | HAKUHODO INC. | Illustrator |
| YUKA MATSUE | HOKKAIDO HAKUHODO INC. | Agency Producer |
| TATUYA KIDA | HAKUHODO I-STUDIO | Programmer |
| AKIHIRO CHAYA | HAKUHODO I-STUDIO | Programmer |
| YUTO KUMON | HAKUHODO I-STUDIO | Programmer |
| JUNPEI KAWASAKI | HAKUHODO I-STUDIO | Computer Artist |
| Takehito Shina | CRAY INC. | Production Producer |
| Koki Yamaguchi | CRAY INC. | Production Manager |
| Tomohiro Matsumoto | ROOT/WORKS INC. | Editor |
| Masateru Kametani | HAKUHODO INC. | Project Curator |
We invented a fresh and unique promotional tool called “Talkable Vegetables.” The touch of the vegetables, triggers the electric reaction, and the vegetable talks farmer’s honesty for making their vegetable, vegetable’s special features, recipe recommendations and more. Besides, we adopted directional loudspeaker that brings the voice directly to our ears. Consumers could know the safeness of the vegetables directly from the farmers.