| Title | A MESSAGE TO SPACE |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | HYUNDAI MOTOR COMPANY |
| Category | E01. Integrated Campaigns led by Outdoor |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production Company | PLANIT PRODUCTION Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Kiyoung Kim | INNOCEAN Worldwide | Executive Creative Director |
| Gunny Park | INNOCEAN Worldwide | Creative Director |
| Youngill Jang | INNOCEAN Worldwide | Art Director |
| Jaeshik Seo | INNOCEAN Worldwide | Copywriter |
| Yonghee Kim | INNOCEAN Worldwide | Art Director |
| Mijin Lee | INNOCEAN Worldwide | Copywriter |
| Seoyeon Cho | INNOCEAN Worldwide | Art Director |
| Jongpil Kim | INNOCEAN Worldwide | Sr. Account Director |
| Junghwan Kim | INNOCEAN Worldwide | Sr. Account Director |
| Eunjung Ahn | INNOCEAN Worldwide | Account Director |
| Chandler Kim | INNOCEAN Worldwide | Sr. Account Manager |
| Euisung Ha | INNOCEAN Worldwide | Account Manager |
| Jeehye Ryu | INNOCEAN Worldwide | Account Executive |
| Jeeyoun Roh | INNOCEAN Worldwide | Account Executive |
| Minhee Kang | INNOCEAN Worldwide | Media Director |
| Haksoo Kim | INNOCEAN Worldwide | Media Planner |
| Sungho Han | INNOCEAN Worldwide | Media Planner |
| Juhee Kim | INNOCEAN Worldwide | Production Manager |
| Hojun Noh | Planit Production | Executive Producer |
| John S. Park | Addict Films | Film Director |
In order to demonstrate Hyundai's "caring" vision, hand-written message by a girl named Stephanie was recreated by 11 Hyundai Genesis in a 5.5km² span across Delamar Dry Lake. The message was especially written for her dad working in space to show how much she misses him. The entire process was filmed and produced into a viral video which gained 70 million views on YouTube. In addition, microsite was built both on a web and mobile to provide engaging experience for consumers through SNS integrated video generator. It automatically created user’s typed-in message on a desert similar to Stephanie's message in Delamar Dry Lake.