| Title | #JACKET OFF# REVEAL THE GS IN YOUR HEART! |
| Brand | SHANGHAI GENERAL MOTORS |
| Product / Service | BUICK REGAL |
| Category | D04. Live Advertising & Events |
| Entrant | LOWE CHINA Shanghai, CHINA |
| Entrant Company | LOWE CHINA Shanghai, CHINA |
| Advertising Agency | LOWE CHINA Shanghai, CHINA |
| Production Company | BLACK + CAMERON Shanghai, CHINA |
| Production Company 2 | BOTTLES POST PRODUCTION Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Kitty Lun | Lowe China | CEO |
| Leo Liao | Lowe China | Senior Creative Director |
| Iris Liu | Lowe China | Associate Creative Director |
| David Lee | Lowe China | Creative Group Head |
| Tingjun Yu | Lowe China | Creative Group Head |
| Kevin Gu | Lowe China | Art Director |
| Sam Zhan | Lowe China | Copywriter |
| Connie Chua | Lowe China | Head Of Production |
| Loca Yuan | Lowe China | Business Director |
| Eric Hua | Lowe China | Associate Account Director |
| Scott Speer | Black and Camera | Director |
BUICK GS #Jacket Off # Flash Mob was a popular event among young White-Colors in Beijing, Shanghai and other metropolis. 1.2 million people knew about the Flash Mob through We chat. 41 news coverage in unpaid media. Not only 1 million people are aware of the event, they “like” it and “shared” it. There will be over millions people aware our events. The hash tag topic of #Jacket Off# also drew a lot of attention. Over 400,000 discussed , shared and forwarded this topic. Consumers who have watched these two events or viral video agree that REGAL GS is a coupe that “suitable for White Colors” and “has multiform performances”. REGAL GS, which was recognized as a coupe has nothing but strong performance, changed its previous reputation through these events. More mature consumers (who are married and have their unique attitude towards life), not only “rich kids”, come to auto show room of BUICK to consult about REGAL GS. .