| Title | BOOM, BOOM, BLOOM! |
| Brand | MIXI |
| Product / Service | MONSTER STRIKE VIDEO GAME |
| Category | E01. Integrated Campaigns led by Outdoor |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | J2COMPLEX Tokyo, JAPAN |
| Production Company 2 | NORTHSHORE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihiro Kawamura | DENTSU INC. | Creative Director |
| Masanari Kakamu | DENTSU INC. | Art Director |
| Seitaro Miyachi | DENTSU INC. | Planner |
| Yusuke Sugomori | DENTSU INC. | Planner |
| Soichi Ono | DENTSU INC. | Strategic Planner |
| Yuichi Otsuka | DENTSU INC. | Account Supervisor |
| Kang Lee | DENTSU INC. | Account Executive |
| Hitomi Yano | J2 COMPLEX INC. | Producer |
| Makoto Igarashi | J2 COMPLEX INC. | Designer |
| Mari Matsumoto | J2 COMPLEX INC. | Designer |
| Yasuyo Matsuoka | J2 COMPLEX INC. | Designer |
| Machiko Nishii | J2 COMPLEX INC. | Designer |
| Saki Yamamoto | J2 COMPLEX INC. | Designer |
| Atushi Hashikura | NORTHSHORE INC. | Producer |
| Takayuki Niwa | Spirits Inc. | Director |
| Takayuki Yaginuma | Cinematographer | |
| Masaya Tamura | mixi, Inc. | Client Supervisor |
| Yuko Nemoto | mixi, Inc. | Client Supervisor |
| Goro Okano | mixi, Inc. | Client Supervisor |
| Toya Yoneda | mixi, Inc. | Client Supervisor |
We created 372 different ads created for 372 different station locations, each looking like they have holes in them. In the trains, we used ads with actual holes in the paper. We also used web and TV commercials to expand the impact.