| Title | THE ROBOT BAKER |
| Brand | STANDARD CHARTERED HONG KONG |
| Product / Service | FINANCIAL SERVICES |
| Category | D06. Interactive outdoor experiences |
| Entrant | TBWA\DIGITAL ARTS NETWORK Hong Kong, HONG KONG |
| Entrant Company | TBWA\DIGITAL ARTS NETWORK Hong Kong, HONG KONG |
| Advertising Agency | TBWA\DIGITAL ARTS NETWORK Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Jan Cho | TBWA\Digital Arts Network\Hong Kong | General Manager |
| Sami Thessman | TBWA\Digital Arts Network\Hong Kong | Executive Creative Director |
| George Gally | TBWA\Digital Arts Network\Hong Kong | Creative Team |
| Kalok Luk | TBWA\Digital Arts Network\Hong Kong | Creative Team |
| Aiden Lam | TBWA\Digital Arts Network\Hong Kong | Creative Team |
| Herbert Ng | TBWA\Digital Arts Network\Hong Kong | Head of Creative Technology |
| Christina Ahn | TBWA\Digital Arts Network\Hong Kong | Senior Producer |
| Rony Chan | TBWA\Digital Arts Network\Hong Kong | Producer |
| Ryan Pun | TBWA\Digital Arts Network\Hong Kong | Account Manager |
| Mark Goss | Mark Goss | Illustration Artist |
| Gianluca Crudele | Barlo | Illustration Artist |
| Ben Pickering | Used Pencil | Illustration Artist |
| Quai Chan | Miss Quai | Illustration Artist |
| Man Tsun | Man Tsun | Illustration Artist |
| Parent's Parents | Parent's Parents | Illustration Artist |
We launched the Robot Baker at the annual Arts in the Park Festival, located in Victoria Park, Hong Kong. This interactive experience took place in a purpose-built room where kids could choose an original robot design before producing, assembling and bringing them to life. Everything was intentionally made transparent so that kids could see the beauty of the robot-making from beginning to end.