| Title | DONE IN ONE |
| Brand | LG |
| Product / Service | 15KG WASHING MACHINE |
| Category | D03. Special Build |
| Entrant | GPY&R Sydney, AUSTRALIA |
| Entrant Company | GPY&R Sydney, AUSTRALIA |
| Advertising Agency | GPY&R Sydney, AUSTRALIA |
| Media Agency | OOH! Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Coulson | GPY&R ANZ | Chief Creative Officer |
| David Joubert | George Patterson Y&R | Executive Creative Director |
| Bart Pawlak | George Patterson Y&R | Executive Creative Director |
| David Barton | George Patterson Y&R | Copywriter |
| Brad Stapleton | George Patterson Y&R | Art Director |
| Elissa Maine | George Patterson Y&R | Head of Content |
| Wilbur French | George Patterson Y&R | Editor |
| Chris Myers | George Patterson Y&R | Editor |
| Jason Williamson | Oi Productions | Director Of Photography |
| Amy Luca | George Patterson Y&R | General Manager |
| Michaela Lobb | George Patterson Y&R | Account Manager |
| Tom Hoskins | IdeaWorks | Creative Director |
| Liam Seymour | George Patterson Y&R | Designer |
| Nicholas Jacobs | George Patterson Y&R | Strategic Director |
| Shanna Gericke | VML | Senior Producer |
| Elizabeth Roubekas | VML | Content Manager |
| Laura Brealey | oOh! Media | Creative Services |
| Lambro Skropidis | LG | General Manager Marketing |
| Jennifer Osborne | LG | Marketing Manager, Home Appliances |
To launch the new LG 15KG washer, we created a powerful product demonstration using the 71 items of clothing it could wash in one go. The clothes were stitched together to make a 12.66m x 3.35m billboard which went up in a high traffic location near Sydney airport to get dirty. Two weeks later, it was taken down and washed in one go. Then it went back up clean, creating the first billboard that was ‘Done in One’.