| Title | 1DENTITIES |
| Brand | LA TROBE UNIVERSITY |
| Product / Service | EDUCATION |
| Category | D06. Interactive outdoor experiences |
| Entrant | J WALTER THOMPSON Melbourne, AUSTRALIA |
| Entrant Company | J WALTER THOMPSON Melbourne, AUSTRALIA |
| Advertising Agency | J WALTER THOMPSON Melbourne, AUSTRALIA |
| Production Company | AIRBAG PRODUCTIONS Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| TIM HOLMES | J Walter Thompson Melbourne | Creative Director |
| LUCY LOGAN | J Walter Thompson Melbourne | Art Director |
| HOLLY BURGESS | J Walter Thompson Melbourne | Copywriter |
| ANDY ROBERTS | J Walter Thompson Melbourne | Designer |
| MONICA PLACELLA | J Walter Thompson Melbourne | Designer |
| DAVE WADE | J Walter Thompson Melbourne | ONLINE EDITOR |
| MAT NORTON | J Walter Thompson Melbourne | DIGITAL BUSINESS DIRECTOR |
| LUKE VEALE | J Walter Thompson Melbourne | Account Director |
| ANGEL LEWIS | J Walter Thompson Melbourne | HEAD OF DELIVERY |
| TAHNEE WOODHAM | J Walter Thompson Melbourne | SENIOR ACCOUNT MANAGER |
| ANDER HERNANDO | J Walter Thompson Melbourne | DIGITAL DESIGNER |
| BILL LOULOUDAKIS | J Walter Thompson Melbourne | DIGITAL PRODUCER |
| ROB MARTYN-WILDE | J Walter Thompson Melbourne | ACCOUNT PLANNER |
| STEVEN NICHOLSON | AIRBAG PRODUCTIONS | DIRECTOR |
| JOHANNA RAYNER | AIRBAG PRODUCTIONS | Production Manager |
We created an interactive installation at the National Gallery of Victoria. Unsuspecting visitors who entered were asked 'Can you define yourself in only one word?'. They were given only 30 seconds. While they considered their identity, a hidden camera took photographs. An image was chosen and edited in real time. Each identity was immediately featured outside the installation for everyone to see and then added to an online collection. After the experience the participant was sent a unique link to share socially.