| Title | POWERBALLOONS |
| Brand | TATTS LOTTERIES |
| Product / Service | POWERBALL |
| Category | D03. Special Build |
| Entrant | GPY&R Brisbane, AUSTRALIA |
| Entrant Company | GPY&R Brisbane, AUSTRALIA |
| Advertising Agency | GPY&R Brisbane, AUSTRALIA |
| Advertising Agency 2 | Y&R ITALIA Milan, ITALY |
| Name | Company | Position |
|---|---|---|
| Brendan Greaney | George Patterson Y&R | Executive Creative Director |
| Ben Coulson | George Patterson Y&R | Chief Creative Officer - ANZ |
| Lucy Flower | George Patterson Y&R | Account Director |
| Richard Boland | George Patterson Y&R | General Manager |
| Todd Williams | George Patterson Y&R | Operations Director |
| Kohbe Vela | George Patterson Y&R | Agency Producer |
| Ben Johnson | Tatts Lotteries | Brand Portfolio Manager |
| Jen Lyons | Tatts Lotteries | Brand Manager |
| Vicky Gitto | Y&R Italy | Executive Creative Director |
| Mariano Legname | Y&R Italy | Creative Director |
| Lloyd Budd | George Patterson Y&R | Designer |
| Santi Drane | George Patterson Y&R | Retoucher/Studio Manager |
| David Fanning | George Patterson Y&R | Finished Artist |
| Nick Foxcroft | George Patterson Y&R | Account Manager |
Powerball is Australia’s richest lottery. In the lead up to Thursday’s big draw, we wanted to remind Australians how winning could change their lives. So we floated giant arrow-shaped helium balloons above luxury yachts at the Gold Coast’s busy restaurant and marina strip. The eye-catching display was supported by print, outdoor and social media.