| Title | GLENEAGLES ACCIDENT & EMERGENCY CAMPAIGN |
| Brand | GLENEAGLES HOSPITAL, SINGAPORE |
| Product / Service | HEALTHCARE |
| Category | B14. Commercial Public Services |
| Entrant | GOODFELLAS Singapore, SINGAPORE |
| Entrant Company | GOODFELLAS Singapore, SINGAPORE |
| Advertising Agency | GOODFELLAS Singapore, SINGAPORE |
| Media Agency | MEC Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Patrick Low | Goodfellas Consultancy Pte Ltd | Founder/Creative Partner |
| Guay Chong Kian | Goodfellas Consultancy Pte Ltd | Creative Partner |
| Brendon Low | Goodfellas Consultancy Pte Ltd | Copywriter |
| Stefany | Goodfellas Consultancy Pte Ltd | Art Director |
| James Lim | Goodfellas Consultancy Pte Ltd | Client Partner |
The poster depicts an emergency situation in a tongue in cheek manner and the pay-off is that Gleneagles treat every emergency with urgency (under 30mins)