Title | HEADSTONES OF ORGAN DONORS |
Brand | KOREAN ORGAN DONOR PROGRAM |
Product / Service | BORN AGAIN CAMPAIGN |
Category | D03. Special Build |
Entrant | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
Entrant Company | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
Advertising Agency | McCANN WORLDGROUP KOREA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Junghyun Ashley Shon | McCann Worldgroup Korea | Vp/Executive Creative Director |
Yongbeom Shin | McCann Worldgroup Korea | Creative Director |
Sangjin Kim | McCann Worldgroup Korea | Senior Art Director |
Soowon Chang | McCann Worldgroup Korea | Art Director |
Eunyoung Choi | McCann Worldgroup Korea | Copywriter |
Sungsim Lee | McCann Worldgroup Korea | Art Director |
Jangho Lee | McCann Worldgroup Korea | Art Director |
Namgil Kim | McCann Worldgroup Korea | Senior Producer |
As a part of Born Again Campaign, On September 13th, Korean Organ Donor Program created “One-day Memorial Park” in Olympic Park, Seoul to increase awareness of the organ donation and encourage after-death organ donation. Most organ donors do not have tombstones because after being cremated, their ashes are scattered or placed in columbarium. For them, the Korean Organ Donor Program has made a beautiful tombstone with Headstones of organ donors to celebrate the lives of the donors. A special and beautiful headstones showing the date of their donation as the date of their rebirth. On the headstones, the red dash after the year of dead implies that each donor’s life continues in the lives of others – from one or two to as many as nine people. The Beautiful headstone and their stories moved the hearts of many people. At the “one-day memorial park” event, many people submitted their organ donation pledges: There were over 1,000 participants and around 200 people pledged to donate their organs.