| Title | CRAZY |
| Brand | BAIDU |
| Product / Service | ONLINE SAFETY PRODUCTION |
| Category | A14. Commercial Public Services |
| Entrant | Y&R SHANGHAI, CHINA |
| Entrant Company | Y&R SHANGHAI, CHINA |
| Advertising Agency | Y&R SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Ong Kien Hoe | Y&R Shanghai | Executive Creative Director |
| Nils Andersson | Y&R Shanghai | Executive Creative Director |
| Yang Wei Wu | Y&R Shanghai | Associate Creative Director |
| Qi Han | Y&R Shanghai | Art Director |
| Yang Wei Wu | Y&R Shanghai | Art Director |
| Jiu Tiao | Y&R Shanghai | Senior Copywriter |
| Kitty Lang | Y&R Shanghai | Production Manager |
| Sandy Wang | Y&R Shanghai | Traffic Manager |
| Ele Jin | D'ELE Production | Photographer |
| Zheng Heng | Happy Finish | Retoucher |
| Qi Han | Y&R Shanghai | Designer |
| Qi Han | Y&R Shanghai | Typographer |
Parents often assume that their children are safe behind the screen when they’re online. Unfortunately, in 2014 alone, more than 260,000 teenagers became victims of online predators. Baidu Security, which offered parents services that could protect them from such risks, wanted to establish a need for their product by showing that predators can lurk anywhere online.