| Title | CHEEKY |
| Brand | BAIDU |
| Product / Service | ONLINE SAFETY PRODUCTION |
| Category | A14. Commercial Public Services |
| Entrant | Y&R SHANGHAI, CHINA |
| Entrant Company | Y&R SHANGHAI, CHINA |
| Advertising Agency | Y&R SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Ong Kien Hoe | Y&R Shanghai | Executive Creative Director |
| Nils Andersson | Y&R Shanghai | Executive Creative Director |
| Yang Wei Wu | Y&R Shanghai | Associate Creative Director |
| Qi Han | Y&R Shanghai | Art Director |
| Yang Wei Wu | Y&R Shanghai | Art Director |
| Jiu Tiao | Y&R Shanghai | Senior Copywriter |
| Kitty Lang | Y&R Shanghai | Production Manager |
| Sandy Wang | Y&R Shanghai | Traffic Manager |
| Ele Jin | D'ELE Production | Photographer |
| Zheng Heng | Happy Finish | Retoucher |
| Qi Han | Y&R Shanghai | Designer |
| Qi Han | Y&R Shanghai | Typographer |