DON’T PLAY WITH YOUR BONE HEALTH

TitleDON’T PLAY WITH YOUR BONE HEALTH
BrandCHIKAMA ORTHOPEDICS CLINIC
Product / ServiceOSTEOPOROSIS
CategoryB16. Charities, Public Health, Safety & Awareness Messages
EntrantI&S BBDO Tokyo, JAPAN
Entrant Company I&S BBDO Tokyo, JAPAN
Advertising Agency I&S BBDO Tokyo, JAPAN

Credits

Name Company Position
Yoshihisa Ogata I&S BBDO Exective Creative Director
Teruo Furuno I&S BBDO Art Director/Designer
Francois Claverie I&S BBDO Copywriter
Kota Sasaki Freelance Photographer

English Translation of Main Headlines

Don’t play with your bone health. Dieting can put teenagers at risk of bone loss and osteoporosis.