| Title | DON’T FIGHT FOR THE PLUG |
| Brand | FRESH GADGET CO. |
| Product / Service | YOOBAO POWER BANK |
| Category | D02. Small Scale Special Solutions |
| Entrant | DENTSU MEDIA THAILAND Bangkok, THAILAND |
| Advertising Agency | DENTSU 360 Bangkok, THAILAND |
| Entrant Company | DENTSU MEDIA THAILAND Bangkok, THAILAND |
| Production Company | NEW YOLK HOUSE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Mr. Nutchanun Chiaphanumas | Dentsu 360 Thailand | EXECUTIVE CREATIVE DIRECTOR |
| Mr. Sittichai Okkararojkij | Dentsu 360 Thailand | CREATIVE DIRECTOR |
| Mr. Winai Kitcharoen | Dentsu 360 Thailand | CREATIVE GROUP HEAD |
| Ms. Anchalika Ketwattanachai | Dentsu 360 Thailand | CREATIVE GROUP HEAD |
| Mr. Riva Ramanda Oetomo | Dentsu 360 Thailand | SENIOR ART DIRECTOR |
| Mr. Sumsure Mamuloh | Dentsu 360 Thailand | DIGITAL DESIGNER |
| Ms. Rasrin Akkaranunkorranich | Dentsu 360 Thailand | SENIOR BUSINESS MANAGER |
| Ms. Sunida Shewtanasoontorn | Dentsu 360 Thailand | PRODUCER |
We create a boxing ring covered a wall plug in a coffee shop with the line read “Don’t fight for the plug” and provided the solution with the product to consumer in the coffee shop. The execution is based on consumer insight that they always looking for a plug in coffee shop when they needed and there are always just a few plug available so a fight with others always happened. We run the media for a month period in coffee shops in Bangkok and them idea created a talk among consumers.